Thursday, February 23, 2012

{Marketing} Millennials are different

Liene from Think Splendid wrote a fabulous post the other day about how marketing to millennials is different from marketing to other generations. She specifically targeted wedding businesses, but most of these are applicable for all businesses.

Some awesome highlights:
  • The oldest millennials are 33, the youngest are 12, so they'll be the majority wedding consumer for a long time.
  • Social media changed how older generations communicate, but it mimics how millennials have always communicated.
  • 64% of millennials expect to hear back from companies within 24 hours. Replying even faster than that is better.
  • Millennials spend money on experiences and items that make their lives better in some way, not flashier.
  • Marketing that reinforced individuality worked for Gen X. Millennials prefer messages that reinforce family and community.
  • Millennials value authenticity. They have finely tuned BS detectors and have little patience for insincerity and gimmicks.
  • Millennials do their homework. They research everything and read an average of 13.9 reviews before making a purchase.

Envelopments thought you should see this in a friendly infographic. I happen to agree, so here you go:

As a millennial, let me plea with you: Please don't try marketing to us like we're carbon copies of our parents. Many of us don't even understand what "carbon copy" actually means, but our parents do. Like Liene says, we think like social media rather than old receipt books.

-- Lindsie

1 comment:

  1. I LOVE THIS! That's really all I have to say, haha. I hope more businesses will see this, I think it's really important to recognize that (good or bad) we have our own sets of values and our own marketing needs beyond what our parents needed.