One of the claims Stevens makes is this: "Social media changed how older generations communicate, but it mimics how millennials have always communicated."
|An infographic created by Envelopments based on Stevens's insights.|
Social media are all about community. Research done by Lesa Stern and Kim Taylor in 2007 showed that millennials use Facebook to stay in touch with old friends and to connect with new ones. Facebook, as well as other social media, are used to build and solidify community.
|Advertising on Facebook to millennials in the US has an estimated reach of almost 100,000 people.|
The potential for businesses benefit from the community in which millennials engage on social media sites such as Facebook and Twitter is huge. Market research shows that millennials look for brands on social media sites, and that around a third of millennials are more likely to buy from a company that has a mobile website and a Facebook page.
|A handy graphic from eMarketer.com showing some of the results of|
the Barkley research mentioned above.